A three-dimensional wheel that subtly hints at a speech bubble (and thus double meaning of “spoke”) evolved from a simple sketch for another name to reflect the three primary assets of any model of communication; a listener, a sender and a message.

The name and logo for TripleSpoke evolved from “DesignSpoke,” which I developed for the original renaming launch. A wheel with five spokes had one highlighted to correlate with the word ‘design.’ It symbolizes the way design connects the brand at the hub to the outer rim of the audience.

Credits: This identity was produced while working at TripleSpoke and supervised by Phil Black.

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