This logo system was developed for an internal branding campaign for a large consulting client. They came to TripleSpoke with the basic framework of the four S’s, describing the four key aspects of brand differentiation that had to be communicated to the salespeople and internal teams. In the course of a few hours, I developed three concepts and three separate names that brought the four S’s under one umbrella term. “S Notes” is a dual-meaning name, referencing the ‘notes’ that must be ‘hit’ by the salespeople, as well as the notes that are distributed in the program. The logo was selected for its modularity and ability to be a parent logo that fed into four distinct children.

Credits: This system was created while working at TripleSpoke.

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