Author Jay Bonansinga—of The Walking Dead fame—came to Gameflow in need of a site to promote his young adult novel Lucid and its accompanying products, events, blog, etc.

Bonansinga requested a dark, gritty feel for the site design, replete with steampunk elements covered in rust and an overall feeling of being underwater. Using a combination of stock images, Photoshop texture brushes and hand-drawn graphics, we created a haunting site that reinforces the book’s central themes.

One of those themes was the idea of vision, so I created a landing homepage with an eerie, barely-glimpsed monstrosity that eases the audience down into the main site as if they were plunging into the creepy atmosphere of the book.

Credits: This project was produced while working as a contractor for Gameflow Interactive 

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