To launch their new identity, the McConkey catalog needed a hook. Using stock images and 3D software, I created a story spanning a cover and two spreads showing their new logo being “grown” as the pages turn.

The ensuing spreads continued that year’s theme of “CO together (right now)” with an empahsis on words beginning in ‘C’ followed by a transitive pictorial replacement.

Credits: This logo was produced while working at BatesMeron Sweet Design.

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