BFA in Graphic Design from Iowa State University, 2003
Megan Licursi PR
Sweet Design | ’09-’12
Brand Architects | ’06-’09
A photo of the exact moment you discovered your calling is a rare thing indeed. I was lucky enough to have a yearbook photographer on hand to capture the moment I wandered over to the Graphic Artist booth at the 1996 career fair at my high school.
Despite being born a fine artist, my passion has always been problem solving. There didn’t seem much to bridge the two ideas until I saw the portfolio of example work on the folding table. It was an epiphany that lead me to begin my early career in design. I began to seek any excuse to use my newfound passion for combining visuals with critical thinking. From Senior editor of the yearbook to a job at the local newspaper making ads, I knew what I wanted to do.
The man in the photo—a professor of design in Des Moines—was on hand to present me with the award for Outstanding Graphic Design Student when I won it my junior year of university.
Chicago, a city with a long tradition of producing great design, has been my adopted home since 2004. In various boutique agencies, I honed a personal philosophy that, “concept is key.” A dressed-up message without a concept is pretty for its own sake. Design is concerned with communication.
To get to that core concept, I first do extensive research to see the correlations and connections that can then be distilled into a design. This is what gives life to the design and allows it to maintain its integrity when interpreted by an audience.
Designs always begin with many words, but speak in a louder capacity than words can muster alone. This ability for design to enhance a communication and make it mean something inexpressible is what drew me in from the start.
Spontaneity and playfulness also play a key role and allow me to jumble the world just enough to see a connection, a truth, or a spark worth creating.